Business Listing Finder launch playbook: before, during and after
Below is the Business Listing Finder plan for a product launch: what to prepare, what to share and how to follow up afterwards.
Before launch day
Leave no gaps on the page
A full page answers questions before anyone has to ask them. Add your tagline, description and FAQs, and finish your founder profile so visitors can see who built it.
Sort out the pictures
Pick screenshots that show the main thing your product does. Keep them current and readable, and add a brief demo video if you can.
Choose a good moment
Plan your launch for a week with room in it. You will want time to answer questions and thank people.
Give people notice
Get your announcement ready early: one short message, adapted for each place you post, plus an email to your list.
The first day
Answer each question
Treat each question as a chance to explain the product better. Reply the same day and keep the tone friendly.
Write to your users
Write a brief launch email with the link and one line on what is new. Add a launch banner or link to your welcome email too.
Share the page
Share the link on the networks you use, such as X, LinkedIn and Bluesky. Pin the post and add the link to your profile bio.
Find the right forums
Share in Reddit, Slack and Discord groups where self-promotion is allowed, and read each group's rules first. Use Show HN only for something people can try.
A word on votes: one person, one vote. Votes can never be bought, and asking friends to vote from extra accounts or swapping votes is not allowed.
The rest of the week
Display your launch badge
Copy the badge code into your website. Visitors who click it land on your listing page.
Repost with an update
One post is easy to miss. Share again on LinkedIn mid-week with an update instead of repeating the first post.
Polish the details
Use the feedback from launch day: tighten the description, add missing answers to the FAQs and refresh any old screenshots.
Choose more directories
Add your product to other launch directories that fit it. Write each listing properly instead of pasting the same text.
The weeks that follow
Come back with something new
When you ship something substantial, relaunch. New features and milestones are good reasons to tell people again.
Keep it accurate
Check the listing every few months and update anything that has changed, from pricing to screenshots.
Review the results
After launch week, look at the numbers in your own analytics and write down what to repeat and what to drop.
The best launch directories
For the next places to list, see Best Launch Directories: launch platforms, startup directories and AI tool lists, each with Domain Rating, pricing and link type.
Ways we can help
Want us to do more? Here is what Business Listing Finder offers, with each price. None of it is required.
- Featured launch $19
The Featured spot on the homepage for 7 days, from your launch week on, with a Featured label. It does not add a vote.
- Multi-site bundle $99
Write once, and your listing goes live on the other 49 launch and discovery sites for you, reworded for every site; when you edit it later, all of them update automatically.
- Done-for-you listing $149.99
We do the work on 49 other launch and discovery sites: a listing with its own description on each, and an email with every link when they are live.
- Home page berth $49
Your company in the homepage's Sponsored slot for 7 days, with logo, tagline and a link to your site.
- Category berth $19
7 days at the top of your category page, marked Sponsored.
- Newsletter berth $29
The Sponsored place in one issue of the newsletter Business Listing Finder sends out every week.
- Billboard from $5
A labelled paid board: the company with the highest total contribution is at the top, and no vote is bought or moved.
- Product review $19
A structured review built from your listing and your public website, shown in its own block on your listing and marked as commissioned by the maker; it adds no vote or rating.
- Editorial founder feature $29
One of our editors edits an article about you, the founder, written from your story and listing facts. Nothing made up.
Prices are in US dollars; VAT is added where it is due.
Questions
- Can friends and colleagues vote for my product?
- You may share it and ask for honest support. One person, one vote, no extra or borrowed accounts, and votes can never be bought.
- What timing works for sharing a launch?
- Post the moment you go live, reply to people that day, and follow up mid-week with new detail rather than a repeat.
- What comes after launch week?
- Measure, update and plan the next one: your analytics show what worked, and a big update is the time to relaunch.
- How many launch directories should I use?
- Several directories can make sense, as long as each one fits your product. Look at price, link type and the kind of listings each one has.
Use what fits your product and skip what does not. The Business Listing Finder help centre has more on each step. Open the help centre