What is Choosing Keeping's approach to selecting products?

Each item is chosen with care and intention. The shop looks for what is rare and honest, avoiding cheap mass-produced goods. They find specialist makers and small workshops, often families, who still work with their hands.

When did Choosing Keeping open and where?

Choosing Keeping opened in 2012 on Columbia Road, East London's famous flower market. By 2018 the shop had outgrown that location and moved to Tower Street in Covent Garden.

What gift wrapping options does Choosing Keeping offer?

The shop offers an in-house gift wrapping service that includes Italian off-set printed patterned paper, matching Swiss double satin ribbon, foiled sticker seals instead of tape, and a hand-written card for your message.

What is the significance of the location at 21 Tower Street?

Before Choosing Keeping, 21 Tower Street was home to Beadworks for 50 years from 1967 to 2017, and earlier was Dobells, the legendary jazz record shop. The Stranglers filmed part of their video Strange Little Girl on this street. The location represents a legacy of independence, culture, and London's social fabric.

Ecommerce & Retail · United Kingdom

Choosing Keeping

Independent stationery shop in London selling paper, pens, paints, and desk objects from specialist makers and small workshops.

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Choosing Keeping listing details

Category: Ecommerce & Retail
Location: London, United Kingdom
Website: choosingkeeping.com
Founded: 2012

Choosing Keeping metrics

What we found for choosingkeeping.com: Ahrefs Domain Rating and Majestic link details, with changes since the last search.

Domain Rating: 45; no change since last check
Trust Flow: 27; no change since last check
Citation Flow: 36; no change since last check
Referring domains: 542; no change since last check
External backlinks: 3,011; no change since last check

Ahrefs Domain Rating found 17 Oct 2026, different since 3 Oct 2026. Topic found most: Shopping (27). Majestic found 3 Oct 2026, different since 3 Oct 2026. Link details found by Majestic. Trust Flow, Citation Flow and Topical Trust Flow are trademarks of Majestic-12 Ltd.

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Choosing Keeping domain, found

From the registry's public RDAP record, checked 16 Oct 2026, 14:16 UTC.

Domain age: 15 years
Registered: 29 Aug 2011
Expires: 29 Aug 2027
Registrar: Gandi SAS
DNSSEC: Signed

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Where to find it

London, United Kingdom

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Online at choosingkeeping.com

Independent stationery shop in London selling paper, pens, paints, and desk objects from specialist makers and small workshops.

About Choosing Keeping

Screenshot of the Choosing Keeping homepage — Choosing Keeping: the homepage

Choosing Keeping is an independent stationery shop located in London that sells carefully curated paper, pens, paints, and objects for the desk. The shop specializes in products from specialist makers and small workshops, including silkscreen paper from Kyoto, glass pens from Germany, and oil paints from the English countryside. Each item is chosen with care and intention, focusing on rare and honest goods while avoiding cheap mass-produced items.

The shop opened in 2012 on Columbia Road, East London's flower market, and moved to its current location on Tower Street in Covent Garden in 2018. The name reflects the desire to help customers choose items thoughtfully and keep them forever. The shop preserves its original earnestness, welcoming designers, artists, students, collectors, and travellers who come to discover and discuss paper, pens, and how things are made.

What we found

Curated selection of specialist and small workshop products
In-house gift wrapping service with Italian paper and Swiss ribbon

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Common questions

What is Choosing Keeping's approach to selecting products?: Each item is chosen with care and intention. The shop looks for what is rare and honest, avoiding cheap mass-produced goods. They find specialist makers and small workshops, often families, who still work with their hands.
When did Choosing Keeping open and where?: Choosing Keeping opened in 2012 on Columbia Road, East London's famous flower market. By 2018 the shop had outgrown that location and moved to Tower Street in Covent Garden.
What gift wrapping options does Choosing Keeping offer?: The shop offers an in-house gift wrapping service that includes Italian off-set printed patterned paper, matching Swiss double satin ribbon, foiled sticker seals instead of tape, and a hand-written card for your message.
What is the significance of the location at 21 Tower Street?: Before Choosing Keeping, 21 Tower Street was home to Beadworks for 50 years from 1967 to 2017, and earlier was Dobells, the legendary jazz record shop. The Stranglers filmed part of their video Strange Little Girl on this street. The location represents a legacy of independence, culture, and London's social fabric.

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