How much does Feefo cost?

Feefo offers three tiered packages: Essential starting from £149 per month plus VAT, Enhanced starting from £299 per month plus VAT, and a bespoke Plus plan with custom pricing. The cost depends on the volume of feedback requests sent and the advanced features required, such as AI moderation or surveys.

What is Feefo and how does it work?

Feefo is a verified reviews and customer insights platform. It works by sending personalized invitations to verified customers after purchase, guaranteeing that all collected feedback is authentic and verified. This feedback is then collected, managed, and analyzed to provide actionable insights for business growth.

Can I take my existing reviews with me?

Yes, feasibility depends on the source. Feefo has processes to help import historical, verified feedback from previous platforms. The exact migration strategy is confirmed during the setup and planning phase with a Feefo expert.

How long does it take to get Feefo live?

Getting Feefo live is typically a fast process, often taking days rather than weeks, depending on the complexity of the integration. The core work involves integrating sales data (such as CRM or e-commerce platform) to automate sending review invitations.

How does Feefo compare to other review sites?

Feefo's core difference is its invite-only verification process, which guarantees the authenticity of feedback and builds higher trust with consumers compared to open, unverified platforms. Feefo also provides transformative AI-powered insights and analytics, turning raw feedback into actionable business strategy.

Directories, Launch & Discovery · United Kingdom

Feefo

Verified Customer Reviews Platform

Visit business.feefo.com (opens in a new tab)

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Feefo listing details

Category: Directories, Launch & Discovery
Location: Petersfield, United Kingdom
Website: business.feefo.com
Founded: 2006
Stage: Established
Founders: William 'Bill' Cawley, Edward Lennox, Andrew Mabbutt, Tony Wheble

Feefo metrics

What we found for business.feefo.com: Ahrefs Domain Rating and Majestic link details, with changes since the last search.

Domain Rating: 83; no change since last check
Trust Flow: 45; no change since last check
Citation Flow: 55; no change since last check
Referring domains: 1,247; no change since last check
External backlinks: 118,014; no change since last check

Ahrefs Domain Rating found 17 Oct 2026, different since 3 Oct 2026. Topic found most: Society (39). Majestic found 3 Oct 2026, different since 3 Oct 2026. Link details found by Majestic. Trust Flow, Citation Flow and Topical Trust Flow are trademarks of Majestic-12 Ltd.

0 community votes

Feefo domain, found

From the registry's public RDAP record, checked 16 Oct 2026, 14:50 UTC.

Domain age: 21 years
Registered: 30 Nov 2004
Expires: 30 Nov 2026
Registrar: Nom-iq Ltd. dba COM LAUDE
DNSSEC: Not signed

Find more on feefo.com

Where to find it

Petersfield, United Kingdom

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Online at business.feefo.com

Feefo is a platform that collects verified customer reviews and feedback from real customers, helping businesses build trust, improve products, and make better decisions based on authentic customer insights.

About Feefo

Screenshot of the Feefo homepage — Feefo: the homepage

Feefo is a verified customer reviews platform that collects, manages, and analyzes authentic feedback from real customers. The platform sends personalized review invitations to verified customers after purchases, ensuring genuine feedback that helps businesses understand customer sentiment and improve their products and services.

The platform provides a complete suite of tools across five core functions: Invite (multi-touch personalized invitations), Collect (product and service reviews), Manage (respond to feedback and strengthen relationships), Display (showcase reviews to build trust and conversion), and Analyse (unlock insights through powerful analytics).

Feefo serves over 6,500 brands worldwide and has collected 80+ million verified customer reviews. The company operates as a Google Partner, allowing clients to enhance their search visibility and online reputation through verified reviews displayed in Google search results and shopping feeds.

The platform emphasizes data integrity and authenticity, distinguishing itself through its invite-only verification process that guarantees genuine feedback from real customers, helping businesses transform raw feedback into actionable business intelligence.

What we found

AI Moderation - AI technology that keeps reputation safe with automated moderation
AI Replies - Automatically generate tailored responses to reviews
Review collection via Email, WhatsApp, and SMS - Multi-channel feedback invitations
Widget Gallery - Display tools to showcase reviews and build trust
Google Partnership - Boost search visibility and drive higher CTRs
Tag Analytics - AI-powered insights reveal specific drivers behind customer ratings
Product Sentiment Analysis - Uncover the why behind every review
Syndication - Share reviews across trusted network of brands
Feefo Social - Transform customer posts into shoppable assets
Campaign Manager - Capture feedback at exactly the right moment

Pricing

Pricing model: Paid

Essential plan from £149/month + VAT, Enhanced plan from £299/month + VAT, Plus plan with custom pricing based on volume of feedback requests and advanced features needed.

Compare and explore

See the alternatives to Feefo, FreeIndex vs Feefo, REVIEWS.io vs Feefo, more in Directories, Launch & Discovery or startups in United Kingdom.

Common questions

How much does Feefo cost?: Feefo offers three tiered packages: Essential starting from £149 per month plus VAT, Enhanced starting from £299 per month plus VAT, and a bespoke Plus plan with custom pricing. The cost depends on the volume of feedback requests sent and the advanced features required, such as AI moderation or surveys.
What is Feefo and how does it work?: Feefo is a verified reviews and customer insights platform. It works by sending personalized invitations to verified customers after purchase, guaranteeing that all collected feedback is authentic and verified. This feedback is then collected, managed, and analyzed to provide actionable insights for business growth.
Can I take my existing reviews with me?: Yes, feasibility depends on the source. Feefo has processes to help import historical, verified feedback from previous platforms. The exact migration strategy is confirmed during the setup and planning phase with a Feefo expert.
How long does it take to get Feefo live?: Getting Feefo live is typically a fast process, often taking days rather than weeks, depending on the complexity of the integration. The core work involves integrating sales data (such as CRM or e-commerce platform) to automate sending review invitations.
How does Feefo compare to other review sites?: Feefo's core difference is its invite-only verification process, which guarantees the authenticity of feedback and builds higher trust with consumers compared to open, unverified platforms. Feefo also provides transformative AI-powered insights and analytics, turning raw feedback into actionable business strategy.

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